Draw down the moon dating agency

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) to extra treats including photo booths and a nail bar, it really was an event to remember.

It was especially nice to meet so many people who work within the industry.

The event was held at the HAC club in East London, and, true to form, every detail of it was spot on.

From the delicious three course meal, with more wine than we knew how to drink (which is really something, coming from me!

Last night I had the absolute pleasure of attending the UK Dating Awards 2015.

After months of judging, it was thrilling to see the best of the UK dating industry recognised for their achievements.

Dating, Technology and the Human Condition Dating websites have been with us since the turn of the millennium and are an inevitable consequence of the internet, which came into widespread use during the previous decade.

The logic behind such sites is inexorable – if you can order goods and services and book holidays online, why should you not look for a partner?

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I was privileged to judge the awards with some of the leading experts in the dating industry, including, of course, The Dating Awards founder Charly Lester Relationship expert Jo Hemmings, Caroline Brealey, founder of Mutual Attraction matchmaking agency, Nick Tainonis and Dan Winchester, the super guys behind Scamalytics You Tube stars Callum Mc Swiggan and Hannah Witton and Charred Jackson, who flew all the way over from New York for the event.As can be the case these days, when so many connections are virtual, to have the opportunity to meet people face to face, with a glass of Champagne in hand, was a real treat – sadly I didn’t get the opportunity to meet everyone (where does the time go when the champagne starts flowing!) but it was awesome to meet plenty of people from across the dating board including the team behind Clocked, who picked up the best new dating app award, the Lovestruck team who won online dating brand of the year, Tara Mcdonnell founder of Southdowns Introductions Claire Hughes and Denise Mc Nally from Soiree Society who were awarded winner and highly commended, respectively, in the best newcomer category, Jordi Sinclair, who writes the amazing blog Thirty Something London and took home blogger of the year, the highly respected dating coach James Preece and perhaps the highlight of my evening, a chat in the loos with Mary Balfour, founder of Drawing Down the Moon who has been in the business of love for over 30 years!!One of the subjects that frequently came up during the mingling was people’s thoughts of the hugely successful Tinder; an app which, despite it’s popularity, was noticeably missing from the shortlist.The debate of whether it is just a hookup app is something that has been discussed widely due to the lack of necessity of personal information and it’s simple use. You might have to start making more effort with your profiles Bad news for the lazy dater, but good news if you’re willing to put in a bit more work to find something substantial.

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