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It also uses this ability to learn about the kinds of places a user likes, based on when and how often they visit different venues.
It then uses this data to improve a user's recommendations, and to gauge the popularity of a venue.
As a reward for leaving quality tips, a user can also earn "expertise" in a particular location (e.g. When a user earns expertise, their tips are made more prominent and a label indicating their expertise is added beneath relevant tips.
Foursquare has a defined list of "tastes" in particular food items, styles of cuisine or environmental aspects, which users may add to their profiles to let the service know what they like.
Foursquare uses natural language processing to match a user's tastes with the tips at nearby venues that mention them.
Foursquare eschews the traditional concept of letting users leave long-form reviews, and instead encourages the writing of "Tips" - short messages about a location which let other users know what is good (or bad) there.
Pilgrim will guess the current location and the user is able to correct the selection if wrong.
The tab displays information about the current venue, and includes a Check-in button.
On January 14, 2016, Co-founder Dennis Crowley, stepped down from his position as CEO.
He moved to an Executive Chairman position while Jeff Glueck, the company's COO, succeeded Crowley as the new CEO.